Care & keep.

Our pieces are built to last. Treat them well and they'll outlast trends, seasons, and most of what's in your wardrobe.

The basics

• Wash less. Heavy outerwear and structured pieces rarely need full washes. Air them out, spot clean, then wash only when needed.
• Wash cold. 30°C or lower for almost everything. Hot water breaks fibres, fades colour, and shrinks knits.
• Inside out. Always. Reduces friction on the outer face and preserves prints, embroidery, and texture.
• Skip the dryer. Air dry flat for knits, on a hanger for everything else. Tumble drying is the single biggest killer of well-made garments.

By material

Wool & cashmere

Dry clean only for tailored coats. For knits, hand wash cold with wool detergent or use a wool cycle. Dry flat reshaped. Never hang wet wool — it stretches.

Leather

Wipe with a damp cloth. Condition every 6-12 months with quality leather balm. Store on broad hangers away from sunlight. Never machine wash.

Down & padded

Machine wash cold with down-specific detergent. Tumble dry low with three clean tennis balls to redistribute fill. The one exception to skipping the dryer.

Cotton, denim & jersey

Cold wash inside out. Air dry. Heavy cotton and selvedge denim soften over time — wear and wash less aggressively to preserve structure.

Technical fabrics & shells

Wash separately on a gentle cycle with technical detergent (not regular). Skip fabric softener — it kills DWR coatings. Reapply waterproofing every 12-18 months.